The Light Tag allows you to tag your site with only one line of code. It should be used if you do not have time to write and implement a complete and advanced tagging plan, and are in a rush to collect the first statistics.
Code:
pa.sendEvent('page.display',{});
do not forget to initialize the library with the basic configuration beforehand
This line of code will send a page display event whose name will be the URL of the page. With this basic tag you will get:
✅ Volume (number of visites, visitors, hourly traffic, etc.)
✅ Journey (sources (organic only), navigation, entry/exit pages, etc.)
✅ Behavior (time spent, bounce rate, page views, etc.)
✅ Characteristics (device, browser, geolocation, etc.)
Here's the complete list of properties that will be natively available with the Light Tag:
| property_key | Name | Comment |
| browser | Browser | |
| browser_cookie_acceptance | Cookie accepted? | |
| browser_group | Browser - Group | |
| browser_language | Browser - Language | |
| browser_version | Browser - Version | |
| connection_isp | ISP | |
| connection_monitor | Monitored traffic | Only if you have declared IPs via the Settings |
| connection_organisation | Connection organisation | |
| connection_type | Connection type | |
| date | Date | |
| date_day | Weekday | |
| date_daynumber | Day number | |
| date_month | Month | |
| date_monthnumber | Month number | |
| date_week | Week | |
| date_year | Year | |
| date_yearofweek | Year (week) | |
| device_brand | Device - Brand | |
| device_display_height | Window height | |
| device_display_width | Window width | |
| device_hour | Device hour | |
| device_name | Device - Marketing name | |
| device_name_tech | Device - Technical name | |
| device_screen_diagonal | Screen diagonal (inch) | |
| device_screen_height | Screen height | |
| device_screen_width | Screen width | |
| device_type | Device - Type | |
| event_collection_platform | Collection platform | |
| event_collection_version | Collection tag version | |
| event_hour | Hour | |
| event_id | Event ID | |
| event_minute | Minute | |
| event_name | Event | |
| event_position | Event position | |
| event_second | Second | |
| event_time | Event timestamp | |
| event_time_utc | Event timestamp (UTC) | |
| event_url | URL event | |
| event_url_domain | Domain event | |
| event_url_full | Full URL event | |
| exclusion_cause | Exclusion cause | |
| exclusion_type | Exclusion type | |
| geo_city | City | |
| geo_continent | Continent | |
| geo_country | Country | |
| geo_latitude | Latitude | |
| geo_longitude | Longitude | |
| geo_metro | Sub-region | |
| geo_region | Region | |
| goal_type | Goal type | Only if "Goals" have been declared in Data Management based on page URL |
| hit_time_utc | Event collected time(UTC) | |
| os | OS | |
| os_group | OS - Group | |
| os_version | OS version | |
| os_version_name | OS version (marketing name) | |
| page | Page | Populated with the URL |
| page_duration | Inter-pages duration | |
| page_full_name | Page - with levels | Populated with the URL |
| page_position | Page - Position | |
| site | Site | |
| site_id | Site ID | |
| src | Source | |
| src_detail | Source - Detail | |
| src_direct_access | Direct access | |
| src_organic | Previous URL - Category | |
| src_organic_detail | Previous URL - Detail | |
| src_portal_domain | Portal site - Domain | |
| src_portal_site | Portal site | |
| src_portal_site_id | Portal site - ID | |
| src_portal_url | Portal site - URL | |
| src_referrer_site_domain | Referrer site - Domain | |
| src_referrer_site_url | Referrer site - URL | |
| src_referrer_url | Source - URL | |
| src_se | Search engine | |
| src_se_category | Search engine - Category | |
| src_social_networks | Social network | |
| src_type | Campaign / Organic | "Organic" will be the only value |
| src_url | Previous URL | |
| src_url_domain | Previous URL - Domain | |
| src_webmail | Webmail | |
| utm_campaign | UTM Campaign | Only if UTMs are present in the URL |
| utm_content | UTM Content | Only if UTMs are present in the URL |
| utm_medium | UTM Medium | Only if UTMs are present in the URL |
| utm_source | UTM Source | Only if UTMs are present in the URL |
| utm_term | UTM Term | Only if UTMs are present in the URL |
| visit_bounce | Bounce visit? | |
| visit_converted | Visit converted? | Only if "Goals" have been declared in Data Management based on page URL |
| visit_duration | Visit duration | |
| visit_entrypage | Entry page | Populated with the URL |
| visit_entrypage_full_name | Entry page - with levels | Populated with the URL |
| visit_exitpage | Exit page | Populated with the URL |
| visit_exitpage_full_name | Exit page - with levels | Populated with the URL |
| visit_hour | Visit start - Hour | |
| visit_id | Visit ID | |
| visit_minute | Visit start - Minute | |
| visit_page_views | Page views (visit) | |
| visit_second | Visit start - Second | |
| visitor_days | Visitor frequency | |
| visitor_id | Visitor ID | |
| visitor_visit_per_day | No. of visits per day (visitor) |
Examples of what is not included with the basic tag:
❌ Clicks
❌ Any custom event or property
❌ Internal search engine
❌ Scroll tracking
❌ Etc.