Ad Revenue Insights is a first-of-its-kind tool that enables publishers to capture the precise advertising revenue associated with their audiences, content, marketing tactics, page formats, and ad inventory. Publishers can now comprehensively measure and analyze ad performance data to identify the tactics that drive the most revenue.
Ad Revenue Insights provides turn-key dashboards enabling media companies to:
- Understand the relationship between advertising revenue and subscription revenue.
- Monitor and pinpoint causes of ad revenue shifts, while finding ways to boost earnings.
- Identify which content, referral sources, and geographic regions are most valuable for advertising.
- Measure the advertising value of anonymous, registered and subscribed users.
- Balance ad experience and subscription conversions to maximize total revenue.
Ad Revenue Insights is built on top of Workspaces, a Piano Analytics dashboarding solution designed to revolutionize the way businesses use data. Aimed at both analysts and business users, Workspaces makes reporting more efficient and enjoyable. With its innovative and user-friendly interface, you can create, format, and share boards with ease.
For Ad Revenue Insights, a range of Workspaces boards come pre-configured, providing you with immediate access to actionable data designed with your advertising, marketing, subscription, and executive teams in mind. General information on viewing and using Workspaces boards can be found here.