[Beta] Composer Insights Acquisition Board
The Acquisition Performance Board is designed to evaluate and understand the value of Composer in the context of acquisition, as well as to identify opportunities for optimizing the subscription.
The content is organized into three main analytical use cases:
- Overall Composer Revenue and Value: Analyze the revenue generated by Composer and assess the value it brings to the client. This section also helps identify changes in acquisition trends (Summary tab).
- Effectiveness of Audience Targeting: Evaluate the effectiveness of targeting strategies and uncover potential opportunities by using the Revenue per Visitor metric (Audience tab).
- Impact of Changes on Composer Experience: Assess the impact of modifications to the Composer experience, including structure, settings, and acquisition marketing tools such as campaigns or promotions (Composer tab).
The board defaults to a time period of the past 7 days, with period comparison enabled.
Summary Tab
KPI tiles
The KPI tiles highlight the most important metrics to summarize the value of Composer activities in the context of new conversions and new revenue. Three main metrics are used in the KPI tiles:
- Experience Turnover as New Composer Revenue: This metric summarizes all revenue generated through Composer experiences, including new purchases for subscriptions, one-time payments, gifts, etc. It excludes renewals or conversion revenue originating outside of Composer experiences.
- Experience Payment Converted Visitors as New Composer Payment Converted Visitors: This metric identifies unique visitors (defined at the cookie level) who have made a purchase, including payment or dynamic term conversions.
- Experience Converted Visitors as New Composer Converted Visitors: This metric captures the total number of conversions, including non-monetary conversions such as registration term conversions, AdBlock disablement, access redemption, and more.
Overall new Composer revenue
The chart illustrates the monetary value of Composer conversions over time, with the goal of identifying unexpected drops and spikes in the revenue trend. To evaluate non-monetary conversions, such as registrations, alongside monetary ones, simply select "Experience Converted Visitors" from the dropdown list of metrics. It excludes renewals or conversion revenue originating outside of Composer experiences.
Payment conversions by billing period
This chart is designed to analyze the volume of payment conversions by term billing period over time. To analyze revenue instead of volume, select the "Experience Turnover" metric from the dropdown list. For a client running a subscription business, it's crucial to understand the ratio of new acquisition periods, as longer billing periods typically lead to better retention and higher lifetime value.
The chart provides a period-over-period comparison.
Top 5 terms by revenue & Top 5 terms by conversions
Both charts comparing the top 5 terms should highlight the difference between the total conversions and the revenue generated by each term. For instance, while there may be many conversions from Term X with a monthly billing period, the most valuable term in terms of revenue could be Term Y, which has an annual billing period.
Goal types conversions
If you are running different acquisition strategies and have various conversion goal types, this chart can be used to analyze the total value of all conversions.
Audience tab
Top 5 countries by visitors & Revenue per visitor for the Top 5 countries
The goal of the chart is to compare the proportions of visitor segments by country and the revenue per visitor. If a specific country shows significantly higher revenue per visitor, you may consider implementing country-specific targeting in Composer.
Top 10 regions by visitors & Revenue per visitor for the Top 10 regions
For clients with region-focused content, it's important to understand how each region is performing in terms of revenue per visitor.
Top 3 devices per visitors & Revenue per visitor for the Top 3 devices
Many clients target specific devices and tailor their messaging because most conversions come from desktops. To understand the value of such customized targeting, use these chart tiles.
Likelihood To subscribe (LTs) score & Revenue per visitor for each LTs value
These charts are beneficial for clients using the C1x segment Likelihood to Subscribe (LtS) metric, as they help assess the overall effectiveness of subscription acquisition targeting by LtS segment. The goal is to ensure that segments with the highest propensity scores (7, 8, and 9) generate the highest revenue per visitor.
Top 5 sources by visitors & Revenue per visitor for the Top 5 sources
One of the most important questions in acquisition strategies is, “Where are my converting visitors coming from?” Understanding this can help you invest more effectively in acquiring new audiences. This chart helps you evaluate the value of different traffic sources in terms of revenue per visitor.
Composer tab
If you work regularly with Composer—setting up or editing experiences, creating new templates and offers, and defining targeting criteria—this tab in the Acquisition Performance Board can help you understand the impact volume of any changes in your acquisition strategy.
Revenue by experience
This chart helps you understand the greatest impact on revenue in relation to different experiences. The timeline view allows you to analyze the effect of newly launched experiences. To view all experiences, maximize the tile view. If you want to assess the impact of experiences in the context of different metrics, select the desired metrics from the KPI dropdown.
Experiences broken down by terms
For a detailed breakdown of conversions and revenue in the context of experiences and terms, use the following table. This table is valuable for understanding the acquisition types that each experience generates.
Revenue by templates
To identify the most impactful template from a revenue perspective, use this board tile. This chart can also be used to analyze the impact of newly launched templates.
Revenue by offers
To identify the most impactful offer from a revenue perspective, use this board tile. This chart can also be used to analyze the impact of newly launched offers.
Revenue by promotions
To evaluate the impact of promotions used in acquisition campaigns, use this tile. If you are also offering 100% price promotions, select a different metric than turnover to assess the impact of these zero-revenue promotions.
Revenue by campaigns
If you are using a parameter campaign for conversion events, you can analyze its impact using the following board tile.
Revenue by medium
If you are using the parameter medium for conversion events, you can analyze its impact using the following board tile.
If you are interested in other UTM properties, follow these steps:
- Expand the chart tile.
- Click on the property dropdown.
- Start typing the property you are looking for.
- Select the metric and click Apply.
Alternatively, you can adjust the data in the data query tool.
Board features and adjustments
Metrics preference
In the Summary tab, you can select your own metrics to display in the chart by clicking on the dropdown menu within the three predefined KPIs. This option to change metrics is available for all other charts and board tiles as well.
If you are not sure which metric to choose because you do not understand the metric definition, hover over to the metric and click on the info icon to display the tooltip with the metric definition:
Expanding tile and presentation mode
Each tile can be expanded to full screen and used directly for presentations. There is no need to copy charts and paste them into a slideshow; you can present them directly within the Piano Analytics interface.
Chart modifications with AXON
You can change each chart according to your preference and you can also use two AXON charts including predictions and anomaly detection.
Using global filters
To limit all KPIs in the board to a specific Experience, Device, geo-location or user segment, use the global segment feature. It is available on each board and you can use either suggested properties, look for specific ones or create and use your custom segments. More information is in the segment feature description.
Data customization and advanced data analytics
Each chart can be expanded into the presentation mode and you can add additional properties to the data or for more advanced data modifications click on “Open in Data Query” to work with the data.
Many more useful tips for working with Workspace boards can be found on our dedicated documentation page.