Content Profiles is an innovative feature within Piano Analytics that automatically analyzes and enriches the content of your articles. By utilizing a powerful crawler combined with our in-house NLP algorithm, Content Profiles can understand the subject matter of each article, identifying the people, topics, and companies mentioned. This results in the creation of detailed content profiles that are imported into Piano Analytics as properties.
This feature enables you to answer crucial questions such as:
• Which topics attract the most website traffic?
• Is there a correlation between article content and subscription rates?
• How effective is the resource allocation for specific content, like the Olympic Games, in terms of advertising revenue?
Content Profiles operates seamlessly without requiring any manual input, providing automatic and effortless enhancement of your analytics data.
Content Profiles we extract from you content
For now, Content Profiles get the following information:
-
Content classifications: Topic of the article's content, according to the classification proposed by the IAB (here).
- Sport, Business and finance, Politics, Sensitive topics, ...
Note
The content classification can have up to four levels. Consequently, there are five content classification properties, with the fifth being "content_classification_full_name," which allows you to represent the entire tree structure in a single property.
-
Content concepts: Concepts refer to abstract ideas or general notions that convey meaning beyond specific entities or individuals, it encapsulates broader themes, categories, or topics that help to understand the subject matter of the text. They often represent relationships, processes, or ideologies rather than tangible, named entities.
- Electric vehicles, government, ...
-
Content people: Celebrities or personalities mentioned in an article.
- Taylor Swift, Emmanuel Macron, ...
-
Content locations: Places, locations, geographical areas mentioned in an article.
- France, Germany, Paris, Texas, ...
-
Content events: Events mentioned in an article.
- Christmas, Olympic games, ...
-
Content companies: Organizations (companies, political parties, institutions, clubs, ...) mentioned in an article
- Apple, Spotify, Democrats, Manchester United, ...
-
Content language: Language of the article content
- Fr, En, De, ...
This list will be updated over time.
Use cases
Content Profiles comes with a dedicated Board so you can get the best of the data with no effort:
This Board will give you an overview of your content performance. You can use the second tab to break it down by topics, people or even companies to dig into a specific topic.
Content Profiles offers a multitude of use cases that empower you to optimize your content strategy and drive business growth:
• Gain Comprehensive Insights: Access detailed insights into content performance, evaluating engagement, conversion, and revenue metrics.
• Identify Top-Performing Content: Determine which articles resonate most with the audience, driving significant value.
• Optimize Content Creation: Use data-driven insights to guide content creation, ensuring alignment with audience interests and maximizing impact.
• Measure Content ROI: Track revenue generated by each piece of content, allowing for strategic investment in high-return content.
By leveraging these capabilities, you can make informed decisions that enhance your content strategy and improve overall performance.
Requirements
Content Profiles is a paid feature. To activate it, please contact your account manager or your usual contact at Piano.
Implementation
No tagging update required if:
- Piano Analytics SDK Version: Version 6.7 or higher
- (or) Composer Insights / Ad Revenue Insights: You don't need the PA SDKs if you're already using one of these products.
Tagging update required if:
- SmartTag
- Piano Analytics SDK Version: Version below 6.7
You need to populate the "content_type" property. The property must take the content value X ("content=X") from an HTML tag ("property=og:type") available in the HTML page header.
Platform
Content Profiles only works with websites.
Paywalls
Our crawler needs access to all your articles. Sometimes, it is blocked by the paywalls you have implemented to monetize your content.
If this happens, you can whitelist our crawler using the information available on our dedicated page.
Supported languages
The list of supported languages is available here.