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Data Model Structure: Events with Properties

Barbara Kees
  • Updated

Matrix of events with their corresponding properties.

Composer and Conversion-related events 

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

 

Tag Property
name 		composer.
conversion 		experience.
action 		experience.
interaction 		page.
display 		identity.
form.
exposure 		identity.
form.
submit 		vx.
conversion 		vx.
conversion.
offsite
Audience Event X X X X     X X
Audience Event timestamp X X X X     X X
Audience Event timestamp (UTC) X X X X     X X
Audience Site X X X X     X X
Audience User ID X X X X     X X
Audience Visit ID X X X X     X  
Composer A/B Test Name X X X       X  
Composer A/B Test Variant Name X X X       X  
Composer Browser ID X X X X     X  
Composer C1x- Brand relationship X X X X     X  
Composer C1x- Checkout abandonment X X X X     X  
Composer C1x- Content Likely to Convert X X X X     X  
Composer C1x- Expiring subscribers X X X X     X  
Composer C1x- Likelihood to Register X X X X     X  
Composer C1x- Likelihood to Return X X X X     X  
Composer C1x- Likelihood to Churn X X X X     X  
Composer C1x- Likelihood to Subscribe X X X X     X  
Composer C1x- Dynamic Paywall X X X X     X  
Composer C1x- Subscription Length X X X X     X  
Composer C1x- Subscription tenure X X X X     X  
Composer C1x- User frequency X X X X     X  
Composer C1x- Visitor interest X X X X     X  
Composer C1x- Visitor recency X X X X     X  
Composer Card action X X X       X  
Composer Card ID X X X       X  
Composer Card name X X X       X  
Composer Content Author X X X X     X  
Composer Content Publication Date X X X X     X  
Composer Content Section X X X X     X  
Composer Content Type X X X X     X  
Composer Experience ID X X X       X  
Composer Experience name X X X       X  
Composer Experience version X X X       X  
Composer Has access? X X X X X X X  
Composer Has access to X X X X X X X  
Composer Has access to Resource ID X X X X X X X  
Composer Has access to Resource name X X X X X X X  
Composer Has access to Term ID X X X X X X X  
Composer Has access to Term name X X X X X X X  
Composer Has access to Term type X X X X X X X  
Composer Interaction type     X          
Composer Is experience exposed?   X            
Composer Meter card name X X X       X  
Composer Offer ID X X X       X  
Composer Offer name X X X       X  
Composer Pages card name X X X       X  
Composer Pageview ID X X X X     X  
Composer Publisher AID X X X X     X X
Composer Segment path X X X       X  
Composer Tags Array X X X X     X  
Composer Template closable? X X X       X  
Composer Template display mode X X X       X  
Composer Template ID X X X       X  
Composer Template name X X X       X  
Composer Template variant ID X X X       X  
Composer Template variant name X X X       X  
Composer and VX Term ID X X X       X X
Composer and VX Term name X X X       X X
Composer and VX Term Type X X X       X X
Composer/ID Field ID           X    
Composer/ID Field Title           X    
Composer/ID Field Value           X    
Composer/ID Form fields           X    
Composer/ID Form ID         X X    
Composer/ID Form name         X X    
E-commerce Amount (excl. tax)             X X
E-commerce Amount (incl. tax)             X X
E-commerce Collection currency X           X X
E-commerce Goal type X           X X
E-commerce Payment method             X X
E-commerce Transaction ID             X X
E-commerce Transaction status             X X
Geolocation City X X X X     X  
Geolocation Continent X X X X     X  
Geolocation Country X X X X     X  
Geolocation Latitude X X X X     X  
Geolocation Longitude X X X X     X  
Geolocation Region X X X X     X  
Geolocation Sub-region X X X X     X  
Identity Identity - Event source             X  
Pages Page X X X X     X  
Pages Page Title       X        
Sources UTM Campaign X X X X     X  
Sources UTM Content X X X X     X  
Sources UTM Medium X X X X     X  
Sources UTM Source X X X X     X  
Sources UTM Term X X X X     X  
Technology Browser X X X X     X  
Technology Browser - Group X X X X     X  
Technology Browser - Version X X X X     X  
Technology Connection organisation X X X X     X  
Technology Cookie accepted? X X X X     X  
Technology Device - Brand X X X X     X  
Technology Device - Marketing name X X X X     X  
Technology Device - Technical name X X X X     X  
Technology ISP X X X X     X  
Technology OS X X X X     X  
Technology OS - Group X X X X     X  
Technology OS version X X X X     X  
User Cumulated conversions (user) X X X X     X X
User Cumulated days (user) X X X X     X X
User Cumulated order value (user) X X X X     X X
User Cumulated page views (user) X X X X     X X
User Cumulated time spent (user) X X X X     X X
User Cumulated visits (user) X X X X     X X
User First access date (user) X X X X     X X
User First campaign (user) X X X X     X X
User First source (user) X X X X     X X
User Last access date (user) X X X X     X X
User User frequency X X X X     X X
VX Billing country code             X X
VX Billing period             X X
VX Created via upgrade?             X X
VX Is full refund?               X
VX Is in trial?             X X
VX Licensee ID             X X
VX Next billing date             X X
VX Next verification date             X X
VX Payment provider             X X
VX Promotion             X X
VX Promotion amount             X X
VX Promotion code             X X
VX Promotion ID             X X
VX Promotion percentage discount             X X
VX Resource ID             X X
VX Resource name             X X
VX Subscription action             X X
VX Subscription ID             X X
VX Subscription period number             X X
VX Term billing configuration             X X
VX Trial duration             X X

 

Identity events

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

 

Tag Property
name 		identity.
create
 identity.
delete
 identity.
email.
submit		 identity.
login		 identity.
logout		 identity.
password.
reset.
requested
 		identity.
password.
reset.
success
 		identity.
password.
updated
 		identity.
session.
expire
Audience Event timestamp X X X X X X X X X
Audience User ID X X X X X X X X X
Audience Visit ID     X            
Composer Browser ID X   X X X X X X X
Composer Pageview ID X   X X X X X X X
Composer Publisher AID X X X X X X X X X
Identity Identity - Double opt-in     X            
Identity Identity - Event source X   X            
Identity Identity - Passwordless enabled X   X X          
Identity Identity - Social sign-in method X   X X          
Pages Page X   X X X X X X X

 

VX events

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

 

Tag Property
name 		subscription.
action
 		subscription.
action.
offsite 		transaction.
refund.
offsite
Audience Event X X X
Audience Event timestamp X X X
Audience Event timestamp (UTC) X X X
Audience Site X X X
Audience User ID X X X
Audience Visit ID X    
Composer Browser ID X    
Composer Pageview ID X    
Composer Publisher AID X X X
Composer and VX Term ID X X X
Composer and VX Term name X X X
Composer and VX Term Type X X X
E-commerce Amount (excl. tax) X X X
E-commerce Amount (incl. tax) X X X
E-commerce Collection currency X X X
E-commerce Payment method X X X
E-commerce Transaction ID X X X
E-commerce Transaction status X X X
Geolocation City X    
Geolocation Continent X    
Geolocation Country X    
Geolocation Latitude X    
Geolocation Longitude X    
Geolocation Region X    
Geolocation Sub-region X    
Pages Page X    
Sources UTM Campaign X    
Sources UTM Content X    
Sources UTM Medium X    
Sources UTM Source X    
Sources UTM Term X    
Technology Browser X    
Technology Browser - Group X    
Technology Browser - Version X    
Technology Connection organization X    
Technology Cookie accepted? X    
Technology Device - Brand X    
Technology Device - Marketing name X    
Technology Device - Technical name X    
Technology ISP X    
Technology OS X    
Technology OS - Group X    
Technology OS version X    
User Cumulated conversions (user) X X X
User Cumulated days (user) X X X
User Cumulated order value (user) X X X
User Cumulated page views (user) X X X
User Cumulated time spent (user) X X X
User Cumulated visits (user) X X X
User First access date (user) X X X
User First campaign (user) X X X
User First source (user) X X X
User Last access date (user) X X X
User User frequency X X X
VX Billing country code X X X
VX Billing index X X  
VX Billing period X X  
VX Billing period count X X  
VX External API source X X  
VX Is full refund?     X
VX Is in trial? X X  
VX Licensee ID X X  
VX Next billing date X X  
VX Next renewal flag X X  
VX Next verification date X X  
VX Payment - Authentication required   X  
VX Payment - Decline reason   X  
VX Payment - Error   X  
VX Payment - Error description   X  
VX Payment - Lost amount (excl. tax)   X  
VX Payment - Lost amount (incl. tax)   X  
VX Payment - Rank   X  
VX Payment - Retry attempt   X  
VX Payment provider X X X
VX Pre-refund transaction amount     X
VX Renewal period count X X  
VX Resource ID X X X
VX Resource name X X X
VX Subscription action X X  
VX Subscription ID X X  
VX Subscription period number X X  
VX Term billing configuration X X  
VX Trial duration X X  
VX Upgrade to subscription ID X X  
VX Upgrade to term ID X X  

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