Hot on the heels of our most recent deployment, We're adding a much-requested feature from the beta testing of Evolve-modules-as-experiences: Non-Sticky Audiences within A|B Tests.
Simplistically, this augments all existing A|B modules with the ability to optionally vary/randomize the resulting test experience for each user.
Full Release task list:
- 'NonSticky' AB Test Support
- Multi-Product Updates: Preparing for general access
- Subscription Propensity Score Calculation messaging improvement
- Improvement: Cleared all sticky alert messages per module.
- Improved handling for 'state' or 'current view' when browsing across multiple varied modules
- Enhanced AB Module app elements
- Improved navigation of edge-case loading scenarios to help partial load states and temporal network connectivity
- Continued improvements to internal auto error alerting/reporting
- Improved loading handling for edge-case Audience Key groups
- Bugfix: Navigating to a module from a Site Group overview was incorrectly presenting Site Overview instead of the selected module
- Bugfix: Error presented if Cxense DMP is not licensed
'Non-Sticky' AB Test Support
Previously all Users experiencing an Evolve Module test would experience a single experience (by design), as the intent for multi variate testing is to establish a single point of difference or variation, and evaluate the effect of that difference on two distinctly separate audiences.
With the addition of Non-Sticky distribution capability, Evolve modules now offer the ability for Users to experience any variation at random.
This capability can be used as unique test capability, randomizing the experience irrespective of the audience grouping. When used in unison with a 'parent' module, non-sticky option becomes an effective 'fallback' experience where there is no clear priority between a range of possible experiences.
Simply toggle the 'NonSticky A|B Test' setting to randomize which variant your Users will experience - whilst maintaining the audience distribution percentage balances.
If your team has detailed reporting and tracking on Ad revenues, real-time subscription propensities and more, this capability can serve as a powerful 'value distribution' panel, distributing the balance of value based on internal reporting of availability, all the while ensuring all users experience all variations.
Multi-Product Update: Preparing for general access
As we finalize the beta phase of Multi Conversion Products, we're improving and tuning the general release.
Based on feedback from Customers in the beta, We now intend to launch with reporting also in place, rather than an initial release focused solely on functional aspects without dedicated reporting. Whilst this may slightly delay the initial functional timeline, the resulting improvements will ensure everyone can literally see the benefit from day 1 of the release.
We have also identified the next set of product types to follow the initial release... Stay tuned for more on this exciting roll out !
Subscription Propensity Score Calculation messaging
This release added improved messaging for Subscription Propensity Scoring panel within the Audience Wizard Step. As we deployed more automated versions of our propensity scoring, some Users were experiencing confusion due to alerts of 'no propensity score available'.
We've now improved this messaging and placement to ensure a more concise, appropriate message is used. From this release, if your site does not have Cxense Machine Learning Automated Subscription Propensity Scoring (CMLASPS for not-very-short :) ), you will now see :
No propensity distribution is available for this site
H2 2019, here we come !
With deliverables like these past few, H2 2019 is looking to be our most revolutionary yet for Cxense Personalization team! I'd like to take a moment to share a huge thanks to the dedicated team, who are every day helping to deliver industry-leading capabilities for our Customers.
It truly is extraordinary how such a small team (with a lot of internal support within Cxense of course!) can deliver ground breaking solutions, and give our Customers the edge they need.
Thanks for reading, and Happy Engagement for H2 2019!
Simon & the Personalization Team