Huge Release News !! : General Availability for Evolve Modules as an Experience.
With today's release, CCE delivers further value and ease of execution - no longer requiring code deployments for A|B tests, and intuitive rollout of A|B testing for subsets of your audience. This is a game-changer for helping evaluate and track your platform evolution with risk-free testing.
Further updates with this release:
- Improved handling of Content & Audience Groups
- Continued Automated testing Improvements
- Improved handling & internal Error logging
- Bugfix : Edit campaign link was not functioning correctly
AB Testing as an experience moves to general availability
We're super excited (and a little bit proud) to announce support for Evolve Modules as an experience (for Engage and Convert modules) is now in general access. Many thanks to those who have helped test and provide feedback throughout the alpha and beta phases.
First referenced in late April '19, this update ensures you no longer need to deploy new module scripts on site (or use the 'Advanced Experience Definition' to manually call the module via JSON) for your A|B tests.
In addition to removing the deployment effort and resources, this release also enables targeting of your tests using the Audience Targeting and Delivery location definitions you already use for other Engagement campaigns. For example, "Mobile Users experience [one of 3 new footer designs] when consuming content from the entertainment section".
Evolution of digital products is never easy, nor cheap, in fact very often, the opposite is true - budget and time overruns can abound. In addition revolutionary updates can often cause unwanted side-effects, in some cases, epic flame wars and internet uproar !
This release empowers all CCE Customers by supporting test roll outs for any audience as defined by the thousands of Audience and Delivery criteria. After careful assessment, the findings from the initial test can direct your next steps - test further options, expand test to wider audiences, or roll out the change site wide.
The value of risk-free evolution for all CCE customers cannot be overstated. Given Evolve modules enable essentially limitless testing capability, the ability to 'find' value - in all it's guises - has never been easier !
Furthermore, utilizing Cxense Insight to visualize any custom events along with the thousands of generic trackable data points for each test means your evolution strategy has never been more empowered.
The old adage of measure twice, cut once is now eminently more applicable to the digital age !
Improved handling of Content & Audience Groups
The Audience and Content Steps in the Campaign wizard interact with a large amount of data. Ensuring we reduce load times, can optimize campaign management a great deal. To this end, the team has worked their magic to enhance the experience substantially.
- Simplified loading the data 'groups'
- Bulk load conversions where applicable to improve performance/wait times
- Improved use of caching to improve UI responses generally
As always, we're looking forward to your feedback, and suggestions on this or any other releases, don't hesitate to reach out to support at cxense dot com !
Happy Engagement !
Simon and the Personalization Team