This release saw the CCE team pulling out all stops working toward our major Q4 deliverables with increased fervor. As always, we've continued our velocity on ongoing improvements throughout the app.
Whilst we are still mums-the-word on our big Q4 deliverables & timing, here's a summary of deliverables for this release.
- Improved handling when cancelling a Campaign (Create & Edit)
- Revised default module tags to support 'offline mode'
- Continued development for upcoming reports - both front end & data layer
- Continued focus on terminology/language clarity and consistency
- Speed improvements to reports
- Sorting & Filtering improvements
- A host of small / edge case Bug Fixes
Topic of the week:
Machine Learning: Real Time Audience Propensity
We are super excited to hear more feedback this week from customers utilising CCE's Real Time Propensity Scoring, and super proud to have been able to deliver automated solutions for all CCE Customers, as we're eminently aware that time is money. Publishers cannot afford to scale manual effort.
Prior to this release, propensity scoring (not to mention real time propensity scoring!) was only really an option for the largest of international Publishers due to the inherent costs of the large-scale Data Centres required to store the data and crunch the numbers.
Now all CCE Customers have the benefit of Real time, Machine Learning Propensity Scoring.
Whilst offline calculations and scoring processes can be powerful, being able to act on User engagement on each and every page view ensures you engage audiences directly, rather than as a result of something they did 'yesterday'.
Of course Subscription Propensity scoring is just one of the ML-based capabilities offered in the CCE, along with Content Scoring, Churn Propensity. Arbitrary Event Propensity is also on the roadmap - currently scheduled for coming months.
We are delivering the industry-leading tools that our Customers require today to ensure their tomorrow!
With even more ground-breaking deliverables in store for the remaining weeks of 2018, we can't wait to share !
Keep it real(time)!
Simon & the CCE Team.