Answer:
The advertiser is the second level in Cxense Display structure of clients (the first being the advertiser network). Basically it is the customer for which you want to run Campaigns.
Example:
You might have two clients; client A and client B (advertisers). Client A has two campaigns; campaign 1 and campaign 2. Client B has three campaigns; campaign 1, campaign 2 and campaign 3.
The name of an advertiser can always be changes, and campaigns can be moved. So you will always have the opportunity to restructure your advertiser section later on.
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