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How does Cxense Display (EmediateAd) forecast inventory for campaigns booked with In-screen impressions?

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Answer

  1. When booking the campaign, Cxense Display uses the in-screen average for the included content unit(s), and then estimates the impressions needed from the available inventory.
  2. When the campaign goes live, Cxense Display uses the in-screen average of the actual campaign and reserves the impression inventory needed to reach the in-screen impression goal.

 

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