In most cases Cxense Display will allow you to use any type of character. But in some certain features, Cxense Display will in only allow a specific range of characters: These features are:
Name-value pairs targeting (both when writing the name as well as the value)
In these features the valid characters are:
Special characters - everything after z - behave differently depending on the site setup. Cxense Display expects all characters to be
latin-1 encoded. If the site instead uses
UTF-8, you need to add a special parameter to the ad call:
To make sure that special characters are always sent the way you expect them, the preferred solution is to percent encode them. Again, this can be done both using the
latin-1 method, and the
UTF-8 method. If UTF-8 is used, the parameter
encoding=utf-8 must be added to the ad call.
/ must always be percent encoded if used inside a category shortname, searchword, keyword or name-value pair.