Advertising Products are one of the following types:
- Performance-based - cost per click
- Impression-based - cost per thousand impressions, or CPM
- Tenancy - a set price per unit of time, for example a baner
A product can be purchased by an advertiser, and assigned to an AdSpace by a Publisher. The product may have certain characteristics that are fixed, such as fees, creative types, ranking models and end dates. Products usually have features that may be configured by the advertisers, such as creative content, targeting data (for example, demographics, keywords) and devices.