In this release, we are super proud to deliver the new Curation Editor for Cxense Content modules.
Internal road map directives, along with Customer feedback has helped us craft the new unified Content editor/manager experience into a single view whilst adding more features and enhancements to empower Content Curators, and Native Revenue/Ops Teams alike.
Quickly incorporate content all sites in a site group in addition to the default 'host site'. This capability is sometimes referred to as cross-site / cross-app promotion.
Simply select 'edit' next to the *Site* reference within the collection to select a new site.
You can now specify content collections for a specific position or item within your modules.
This provides much more control over previous 'dynamic only' module items, where content would be dynamically blended and delivered to any given item position.
The older "three step" module configuration has now been unified into a single Edit View, allowing you to modify and see the resulting updates without navigating forward/ back in the now deprecated edit wizard.
The steps of the old wizard (Curate, Tune, Format) are still presented, albeit in a new optimized layout.
Content Collections (previously 'Curate')
In place of the single 'refine collection' option, you can now create multiple content collections, and map them to a specific item position.
Whilst editing a curation, toggle Collection view mode to preview sample content, validating your curation is as intended.
Collection Publishing Cadence
Whilst curating, instantly see Article counts and publish frequencies for your content selection to ensure you have enough content and publishing cadence to dedicate to a given item position.
The chart automatically updates based on your selected max age.
|The Collection Summary also includes Content Impression Capping configuration.
This powerful feature ensures you maximize revenue from sponsored (or similar 'revenue-per-exposure') content.
Now you can - per collection (and now item position) - define exposure of content based on the number of times it is:
All selections include the time period of the required exposure definition.
This option enables directly managing revenue for native advertising and sponsored content, though it's also a powerful feature to balance exposure & reach for internal content as well. We'll elaborate on this topic in future releases.
Items and Format (previously 'Format')
The new format selection now includes an embedded quick select item panel.
Modules can still be customized via the Presentation view - Cxense always recommends refining your modules to align with your site or app branding and visual themes.
Sometimes more beneficial than subtle module tuning or content curation, ensuring appropriate visual themes for modules can often result in increased engagement and CTR.
Content Selection (Previously 'Tune')
Tuning the dynamic selection of your curated modules remains unchanged with this release - all previous capabilities and options are still available as the third element below the Collections and Formatting elements.
Note, your Content Selection definition is per module (not collection).
We always recommend utilizing the ML powered Auto Optimized setting for content selection unless there is a clear business directive with higher value or priority than continually optimized Engagement and CTR.
In future releases, we intend to enhance CCE Engage & Evolve modules with the same Content curation capabilities, which then adds even more advanced features - being able to define content strategies per-audience, delivery location, or A|B Variant.
Module Overview & Preview
Each module with multiple collections will also gain the improved Content preview mode (available on the module overview view).
Selecting each collection, the you can quickly review example content for each collection without having to enter the new Content Manager unnecessarily.
This is a huge achievement from the personalization team, solving a capability gap that was previously available only with careful and custom coding.
This requirement of technical resourcing to create, edit and maintain was previously a major inhibitor to building business value.
The CCE platform aims to drastically reduce the need for technical resourcing to deliver and boost business value across the entire publishing life cycle - audience growth, engagement, retention, and of course revenue. This delivery is testament to this core CCE directive.
We look forward to hearing your feedback an suggestions for this major functionality release.
Happy Engagement !
Simon and the ever-so-clever Personalization Team