The Cost a user is prepared to pay when entering a CPC auction. Users commonly bid against keywords - eg. a 'keyword bid of $1", however a bid can be set against many varied matching attributes such as categories, geographies, times of day etc.
The Cost a user is prepared to pay when entering a CPC auction. Users commonly bid against keywords - eg. a 'keyword bid of $1", however a bid can be set against many varied matching attributes such as categories, geographies, times of day etc.
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