Click-to-call is a way for advertisers to increase conversion rates by allowing a link with a phone number in the ad. When the user click the link from within a mobile browser the mobile calls that number. Make sure the target mobile device support this before using this in a Campaign.
Use a <a> tag with the following syntax.
<a href="tel:+46 123 456">Click here to call</a>
Read more about Click-to-call in Mobile Ads
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