Data Flow helps companies to implement their Big Data projects. With Data Flow, you can export large amounts of information to analyse and understand the interactions that visitors have with your brand through your digital ecosystem – with no limitations in terms of data extraction.
It is the only tool on the market capable of massively exporting and sharing all tracked events from your different digital platforms (sites, applications, etc.). Data Flow is based on a unified, robust and customisable data model, and maintains the highest level of data quality.
You get a 360° view of your customers' interactions with your brand. You can export massive volumes of data and efficiently support your Big Data projects to increase customer satisfaction and improve your ROI.
Data Flow is an option that you can activate. Then, you will be able to use it for all your sites.
The new Piano Analytics data model
We have been working for some time on a common data model for all your sites and applications within your organisation to make it easier for you to manage and leverage the data. This new data model is based on the unified storage of all your events and properties (standard and custom).
It gathers together all the events (page display, shopping carts, clicks, ad display, search, video playback, etc.) that your users generate on your sites and applications, with all your different standard and custom properties (colours, sizes, item types, seasons of a series, etc).
In the current data model (CDF - Current Data Factory), all this data is divided between different databases. All Piano Analytics products will, as well as other elements, have enhanced performance with the unified storage and improved Data Flow.
More information about the new data model: Official Help Centre Article
Data Flow can be subscribed as an option on a site or on the whole contract. Once this option is subscribed, you will be able to access the power of the brand new Data Flow including 3 main ways to export data:
1- Scheduled exports
2- SQL & Data Sharing
3- Third-Party Tools Connectors
Check out a less than 2 minutes summary available in this short video (english subtitles available):
... or the webinar dedicated to Data Flow in the video below :