AB Tasty

About AB Tasty

AB Tasty is an A/B testing solution that’s simple and intuitive.

AB Tasty enables you to modify the pages of a website or a mobile application without any technical knowledge in order to conduct A/B tests. The solution also offers an audience segmentation tool to personalise navigation experiences and content.
Other analysis tools enrich this suite: session replay, heatmaps, sales animation, notifications, email collection, etc.

Learn more: https://www.abtasty.com/

Interconnect AB Tasty & Piano Analytics

AB Tasty and Piano Analytics have developed a module enabling you to automatically tag your testing campaigns in order to display results in your analytics solution. This integration enables you to track the performance of different populations (original, variation A, variation B, etc.) and to study your visitors' behaviour in detail (segmentation, retention, cohorts, etc.).

AB Tasty uses the Piano Analytics "MV Testing" tagging module to track A/B test displays. (more info here: https://developers.atinternet-solutions.com/piano-analytics/data-collection/how-to-send-events/standard-events#mv-testing)

Enable Piano Analytics tagging in the AB Tasty interface

The process is simple – connect to your AB Tasty interface, go to the Integrations configuration page and activate the Piano Analytics connector.

When you activate the integration, the interface prompts you to enter a wave number. This variable enables you to add an extra level of granularity to your analysis, should you wish to distinguish between several versions of your campaign, for instance. You can also fill in this field arbitrarily with any integer.

Once this configuration has been set, integration will be automatically activated for your new A/B test campaigns. To activate it for your existing campaigns, go to the advanced campaign options and select the Piano Analytics connector.

Analyse your AB testing performance

Once Piano Analytics tagging has been activated on your AB Tasty campaigns, you will be able to view the results from Explorer's "Content > MV Testing" analysis, or from any application in the Piano Analytics suite.

The connector feeds the following properties from the "mv_test.display" event:

Export your Piano Analytics audiences (segments)

You can export your Piano Analytics audiences to AB Tasty.

To benefit from the segment Pull integration, you must first create an API Key from your Piano Analytics profil (documentation).

Next, you'll need to declare a new property in your Piano Analytics data model, which will contain AB Tasty's visitor ID. This ID will be the matching key, so that AB Tasty can correctly identify the users of your Piano Analytics segments in their solution.
Here's the property to declare:

Remember to enter the exact same "abtasty_visitor_id" key, to ensure a perfect matching with the AB Tasty tag.
Also remember to select the "Visit" scope so that your AB Tasty's visitor ID is present in every event of the visit for each of your visitors.

You will then need to get your site ID, available from the Data Collection Portal : 

Then go to the AB Tasty interface and follow the steps below:

1. Access Integrations > Integration Hub > Pull.

2. Search for and select Piano Analytics. 

3. Click Setup connector. 

4. Give the connector a name so you can find it easily, then enter your API key in accesskey_secretkey format, as well as your Site ID:

Piano Analytics is now set up. No other action is required here. This will allow AB Tasty to display the audiences that will be sent by Piano Analytics.

Once you have activated and configured an integration, you can retrieve your segment traits in the segment builder (available when you create a new segment).

For more details, please consult the official AB Tasty documentation : https://support.abtasty.com/hc/en-us/articles/12111725231644-Piano-Analytics-Pull 

Privacy

Activating this partnership activates the import of AB Tasty data into Piano Analytics tools. Only the data necessary for the proper functioning of the bridge are imported.

Additional resources 

• Partner's website: https://www.abtasty.com/ 
• Partner's documentation: https://support.abtasty.com/hc/en-us/articles/7308973442076-Piano-Analytics