About AB Tasty
AB Tasty is an A/B testing solution that’s simple and intuitive.
AB Tasty enables you to modify the pages of a website or a mobile application without any technical knowledge in order to conduct A/B tests. The solution also offers an audience segmentation tool to personalise navigation experiences and content.
Other analysis tools enrich this suite: session replay, heatmaps, sales animation, notifications, email collection, etc.
Learn more: https://www.abtasty.com/
Interconnect AB Tasty & Piano Analytics
AB Tasty and Piano Analytics have developed a module enabling you to automatically tag your testing campaigns in order to display results in your analytics solution. This integration enables you to track the performance of different populations (original, variation A, variation B, etc.) and to study your visitors' behaviour in detail (segmentation, retention, cohorts, etc.).
AB Tasty uses the Piano Analytics "MV Testing" tagging module to track A/B test displays. (more info here: https://developers.atinternet-solutions.com/piano-analytics/data-collection/how-to-send-events/standard-events#mv-testing)
NoteThere are several versions of this connector, compatible with the different versions of your tag:
- "AT Internet" (xtcore SDK)
- "AT Internet SmartTag" (SmartTag SDK)
- "Piano Analytics" (Piano Analytics SDK)
Enable Piano Analytics tagging in the AB Tasty interface
The process is simple – connect to your AB Tasty interface, go to the Integrations configuration page and activate the Piano Analytics connector.
When you activate the integration, the interface prompts you to enter a wave number. This variable enables you to add an extra level of granularity to your analysis, should you wish to distinguish between several versions of your campaign, for instance. You can also fill in this field arbitrarily with any integer.
Once this configuration has been set, integration will be automatically activated for your new A/B test campaigns. To activate it for your existing campaigns, go to the advanced campaign options and select the Piano Analytics connector.
Analyse your AB testing performance
Once Piano Analytics tagging has been activated on your AB Tasty campaigns, you will be able to view the results from Explorer's "Content > MV Testing" analysis, or from any application in the Piano Analytics suite.
The connector feeds the following properties:
Activating this partnership activates the import of AB Tasty data into Piano Analytics tools. Only the data necessary for the proper functioning of the bridge are imported.