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Admo

Ariane Hervier
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About Admo.tv

Admo.tv, the market leader in TV & RADIO analytics, launched in January 2015. Our mission is to push ever higher the value of television and radio advertising – for advertisers, channels, agencies, and audiences. Backed up by six years of experience in the field of TV/Digital convergence, Admo.tv is the only analytics platform with its very own real-time ad-recognition technology, which is patented in Europe.

That technological advance is the company’s DNA. From the outset, it has ensured that our offer is independent, agile, and of unparalleled reliability. Admo.tv now analyses and optimises the impact of offline campaigns on the online business of more than 400 advertisers. With offices in Paris and London, we are proud to have major brands such as BNP Paribas, Accor, Match, and Peugeot among our clients.

 

Learn more at https://admo.tv/en.

 

Differentiating points

- TV Optimisation

- Radio Optimisation

- Proprietary technology

- Unsurpassed measurement accuracy

- Unique 360° offer on the market

- International support

 

AT Connect Admo


AT Connect Admo allows you to measure the impact of your TV & RADIO campaigns on your entire digital platforms, sites or applications.

 

Simply evaluate the resonance of your ads and analyse their impact on exposed visitors with a few clicks.  Optimise conversions by creating segments and exports from the collected data. AT Connect Admo helps you to better manage the Drive-to-web effect of your TV & RADIO campaigns.

  1. Campaign tracking: Simply enable the tracking of TV & RADIO advertising campaigns with Admo technology. We provide you with the line of code to add to your website. 
  1. Performance analysis: Benefit from key statistics and indicators about your TV & RADIO ads. Easily find the number of visits generated by your campaigns. 
  1. Audience segmentation: Create segments of visitors exposed to TV & RADIO ads in a few clicks, in order to more accurately analyse their behaviours and habits 
  1. Retargeting of exposed visitors: Export this data to third-party tools to implement various retargeting actions and maximise your conversions. 
  1. Information sharing: Integrate TV & RADIO ads data into your Dashboards to automate the sharing of these key data through various means: Email, PDF, web links...

 

How the connector works

The AT Connect Admo allows you to track your TV & RADIO advertising campaigns. You also have the ability to create segments based on this data and send them to third-party tools to redirect these audiences with specific campaigns.

The monitoring of TV & RADIO campaigns is entirely based on Admo technology and data. Technically, the Admo.tv ad ID is retrieved from a custom object JavaScript variable and fed into a site indicator using a Data Manager rule. The TV/RADIO source and Admo.tv ID are then available in different interfaces of Analytics Suite 2 (Explorer, Data Query, etc.).

Activation of the connector is carried out in 4 steps, detailed in this document:

1/ Activation of callback management in Tag Composer.

2/ Creation of customised site indicators.

3/ Configuring the rules in Data Manager.

4/ Deployment of the callback function on site.

You must have an Admo.tv account and have deployed the tag (Admo script.js) on your site for this connector to work.

Here’s a snapshot of the integration:

mceclip0.png

 

Configuring the connector

Activating callback manager

This connector recovers data from Admo.tv using a callback function. You must therefore activate callback management, at the data collection level, in your Tag Composer interface (Settings > Data Collection Portal > Tag Composer).

mceclip1.png

 

Creating customised site indicators

You must then create 2 customised site indicators that will receive the Admo.tv data with the Data Manager rules that you will create later. You must go to the Piano Analytics configuration to carry out this operation (Settings > Custom site variables).

mceclip2.png

 

You must create 2 new indicators:

  • ‘Admo’ indicator type "text" which will be linked to the custom object STC "admo" of the callback function deployed on your site. This indicator will retrieve the Admo ID.
  • ‘Admo source’ indicator of type "text" which will allow to condition the display of the "TV/RADIO source" information according to the presence of this Admo ID (Data Manager rule).

Here is a capture illustrating this scenario (presence of the two Admo site indicators):

mceclip3.png

 

Configuring the Data Manager rules

The callback function of the connector includes a custom object variable that feeds the previously defined custom site indicator. You must therefore configure 2 Data Manager rules and perform a mapping in this same interface in order to link all the elements previously defined.

 

A/ Data Manager rule – Creating a Custom Object Admo variable

The first step is to define a custom object variable "stc" that will retrieve the Admo ID. You must therefore create a new variable in the Data Manager and name it "admo".

mceclip4.png

You must choose a variable of type "Custom object" and enter the "admo" parameter as in the example below:

mceclip5.png

 

B/ Data Manager rule – Creating a conditioned filling variable

You must then set up a condition that will fill the "admo source" site indicator with TV/RADIO source information if the Admo ID is detected. You must create a new Data Manager rule to perform this operation (conditioned variable).

Here is the rendering in Data Manager (if the variable "admo" is not empty then display the value "Source TV/RADIO"):

mceclip6.png

 

C/ Data Manager mapping – Linking variables with site indicators

Once you have defined these variables, you must link them to the "admo" custom site indicators and "admo source" (defined in the previous step). You must therefore set up a mapping in the Data Manager.

mceclip7.png

 

Deploying the callback function

You are now ready to deploy the callback function on your website (in addition to your Piano Analytics and Admo tags). The previously defined elements will then be powered and the Admo data will be uploaded to your Piano Analytics interfaces. Here is the code to place on your site:

<script type="text/javascript">  

window.ATInternet = window.ATInternet || {};  

window.ATInternet.Callbacks = window.ATInternet.Callbacks || {};  

window.ATInternet.Callbacks.AdmoID = window.ATInternet.Callbacks.AdmoID || function (tag)

{      

tag.page.set({                           

customObject: {                             

'admo': ADMO_config.attributes.ADMO_idlast_ad_analysis       

}       

});   

};    

window.ATInternet.Utils = window.ATInternet.Utils || {dispatchCallbackEvent: function () {}}; 

window.ATInternet.Utils.dispatchCallbackEvent('AdmoID');

</script>

 

Displaying the data in Analytics Suite 2

The connector is now operational. You can find the TV/RADIO sources from Admo.tv in the interfaces of Analytics Suite 2. For example in Explorer, in the Content > Custom variables part:

mceclip8.png

Thanks to this connector, TV/RADIO source data from Admo.tv is also available in the segmentation:

mceclip9.png

 

You can also use the TV/RADIO Admo source and Admo ID in your Data Query exports to enable this data in third-party tools.

mceclip10.png

 

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