About Optimizely X
Optimizely is the only SaaS platform to deliver comprehensive and dependable optimization across both product and marketing. All around the globe, in virtually every industry, Optimizely is helping forward-thinking companies eliminate guesswork and make more informed and impactful business decisions. Whether it’s revenue, share of wallet, funnel conversion, risk mitigation or product deployment efficiency, you can achieve up to fivefold increase in performance with Optimizely driving your experimentation.
Learn more at www.optimizely.com. You can also reach documentation about our connector thanks to these links:
Differentiating points
- Data connectors
- Consumer-grade usability enables 10x ability to scale experimentation
- Best-in-class Stats Engine that delivers trusted outcomes for key decisions
- Full stack capabilities for feature, app, and full journey experimentation
- Enterprise-wide program management powers agility and velocity
- Enterprise-scale SaaS mitigates risk
- Open platform integrates with best-of-breed solutions and unlocks data silos
- Customizable professional services delivery
Advantages of the connector
The AT Connect Optimizely X allows you to automatically mark your testing campaigns in order to display results in your Piano Analytics. You will be able to follow the results of your different experiments and variations in Piano Analytics.
- Automatically mark your different A / B or multivariate tests with the "MV Testing" tag. The AT Connect Optimizely X ensures you a gain of time in setting up and monitoring your tests.
- Integrate all the results of your experiments and variations into Piano Analytics. Improve the interpretation of your results by putting Optimizely data in perspective with Piano Analytics metrics, dimensions and segments.
- Analyze the performance of different populations (original, variation A, variation B ...) and study precisely the behavior of your visitors (segmentation, retention, cohorts ...).
- View the results of your tests in complete dashboards: tables, graphs, curves, images ... Build reports easy to read and use on any device.
- Spread the results of your tests: Say goodbye to manual reports and hello to automation by programming, at your own pace, the sharing of your Dashboards via different means: Email, PDF, Web links.
AT Connect Optimizely X introduction
To activate the AT Connect Optimizely X you need to follow the steps detailed in this knowledge base. The connector is based on Optimizely's JS script in order to catch MVT data and display it in Piano Analytics.
Preview of the steps to follow:
A- Integration of the Piano Analytics tracking code (Callback MVT) in the Optimizely X settings.
B- Association of the tracking with an A/B test or multivariate test in Optimizely X.
C- Display of "MVT Testing" test campaigns results in Piano Analytics.
Piano Analytics tracker integration in Optimizely X
This first step occurs in the Optimizely X interface. Optimizely X allows you to embed MVT Piano Analytics tracking in its JS script, installed on your website. So we will insert this Piano Analytics tracking code into Optimizely.
You have to go to "Settings>Integrations" part of your Optimizely X project. In this page you have to click on the "Create Analytics Integration" button, and choose the "Using Visual Editor" option.
Then you can then give a name to this integration, "Piano Analytics" for example. You can also write a description and enable/disable this integration for all your new tests.
You now access to the configuration step of MVT Piano Analytics tracking in Optimizely X. In this interface you must enter the following code:
window.ATInternet = window.ATInternet || {};
window.ATInternet.Callbacks = window.ATInternet.Callbacks || {};
window.ATInternet.Callbacks['OptimizelyX-'+campaign.id] = window.ATInternet.Callbacks['OptimizelyX-'+campaign.id] || function (tag) {
var optimizelyState = optimizely.get('state'),
campaignLabel = campaign.name || campaign.id, // In case the "Mask descriptive names..." setting is On
variationLabel = optimizelyState.getVariationMap()[experimentId].name || variationId;
// Removing first 2 digits to campaign/variation IDs because they are too long for our systems
tag.mvTesting.set({
test: campaign.id.substring(2)+'['+encodeURIComponent(campaignLabel)+']',
waveId: 1,
creation: variationId.substring(2)+'['+encodeURIComponent(variationLabel)+']'
});
tag.dispatch();
};
window.ATInternet.Utils = window.ATInternet.Utils || {dispatchCallbackEvent: function () {}};
window.ATInternet.Utils.dispatchCallbackEvent('OptimizelyX-'+campaign.id);This code includes a MVT Testing data callback function that allows Piano Analytics to be powered. The name of the test and the creation will be automatically filled in according to the configuration of your experiments in Optimizely X. However you can change and choose the ID number of the wave if needed (in the example we have waveId: 1).
Then you must save your changes by clicking on the "Save" button. Here is the rendering in the Optimizely interface:
Now you can activate the integration to make it available throughout your Optimizely X interface. To do this, you must select this newly created "Piano Analytics" integration and click on the "On" button.
Bridge activation in your Optimizely X tests
Now that the integration is available in the Optimizely X interface, you can activate it on the experiments of your choice (existing or new).
You can access the experiments by clicking on "Experiments" in the menu on the left. Then you can create a new one, or select an existing one for editing.
You must then reach the "Integrations" menu in the experiment and then check the box linked to the "Piano Analytics" connector in order to activate it.
Results display in Piano Analytics
Once the configuration is correctly performed on the Optimizely X side, you can view the results of test campaigns in Piano Analytics. So you can go in Explorer and reach the "MV Testing" menu in the "Content" section on the left side of the screen.
Then it’s possible to analyze the results of tests and variations according to Piano Analytics metrics (visits, page views / visits, bounce rate, etc.).
You can also integrate MV Testing data into your Data Query segmentations in order to associate them with the most relevant elements and identify remarkable behaviors. You can then export MV Testing data in third-party tools, via Data Query or via Data Flow.
Privacy
Activating this partnership activates the import of Optimizely X data into Piano Analytics tools. Only the data necessary for the proper functioning of the bridge are imported.