Data Query, Segmentation & Calculated Metrics Training - 1 Day
Access to the training program
You have already mastered the analyses presented in the Explorer tool and you would like to go further and create customised reports based on your data model.
Do you want to work on your data dynamically in Excel, or in a dataviz tool (Power BI, Tableau Software, Reeport etc.). Or do you want to connect your digital data into your information systems?
Data Query is equipped with various data visualisation and export capabilities and enables you to meet these needs.
In a nutshell...
⏱ 1 day👨💼👩💼 Business User, Digital Analyst, Advanced Digital Analyst, Administrator
🎯 Objectives :
- Master Data Query in order to create your own data templates and export them
- Acquire an excellent understanding of the segmentation tool
- Learn to create custom metrics corresponding to your own KPIs
🌍 Piano offices, Client offices, Remote
Defining Relevant KPIs & Dashboards Training - 1 Day
Access to the training program
Do you wish to effectively manage and drive your digital platforms, and have access to key indicators that are perfectly adapted to your activities, your positioning and your digital strategy?
Do you wish you could quickly and simply communicate this performance tracking to the relevant stakeholders and teams?
This training will help you understand the key methods and concepts of managing performance and defining KPIs. When paired with the Dashboards tool, this training will enable you to put these concepts into practice by building a dashboard using a real data set.
In a nutshell...
⏱ 1 day👨💼👩💼 Digital Analyst, Advanced Digital Analyst, Data Scientist, Administrator
🎯 Objectives :
- Understand key principles of managing digital performances
- Learn to define your own KPIs according to your digital goals
- Work autonomously to create your own dashboards, enabling efficient decision-making
- Acquire best practices for performance management and dashboarding for each business industry
🌍 Piano offices, Client offices, Remote
Traffic Sources, Marketing Campaigns & Attribution Training - 0.5 Day
Access to the training program
Is generating traffic to your site a major challenge for your company? Do you need to do an in-depth analysis of the investments made in your company’s organic positioning and marketing campaigns to identify optimisation levers? If the answer to any of the se questions is yes, then
you must know how to make the most of the traffic sources analysis in the Analytics Suite.
In a nutshell...
⏱ 0.5 day👨💼👩💼 Traffic manager, Digital Analyst, Advanced Digital Analyst, Administrator
🎯 Objectives :
- Gain a better understanding of the fundamentals of Analytics (organic sources and marketing sources)
- Understand the tagging of marketing sources (declaration, use of variables, definition of sources)
- Discover Attribution, from its definition to the analysis under Explorer
🌍 Piano offices, Client offices, Remote
Advanced e-Commerce Training (Sales Insights) - 0.5 Day
Access to the training program
Do you have an e-Commerce site? Do you want to identify areas that can be improved to optimise site performance? If so, you need to understand and be able to use Piano Analytics' analyses on sales, conversion, conversion channels, product abandons etc.
In a nutshell...
⏱ 0.5 day👨💼👩💼 Digital Analyst, Advanced Digital Analyst, E-commerce manager, Developer/Integrator
🎯 Objectives :
- Discover the different levels of the sales analyses: by sales type (payment method, custom variables etc.), by product or product category etc.
- Become competent in using all of the metrics associated with sales and conversions
- Become competent in using navigation and behaviour data linked to sales and conversions (products/product categories added to shopping baskets which are then cancelled, conversion funnels etc.)
🌍 Piano offices, Client offices, Remote