The performance audit will allow you to extract key information from your digital analytics data to give you an overview of your site’s efficiency.
According to the needs expressed, the performance audit will include one or more analysis axes in order to provide a complete view of the performance:
- Audience audit
- Usability audit
- Source audit
The performance audit can cover the issues listed below:
- Multi-Channel: explore the multi-visit mechanisms for accessing the website before conversion
- Intra-visit navigation routes: identify the most common routes and sequences that encourage conversion
- Web/mobile customer journey, for authenticated visitors: analyse the most efficient support sequences that lead to a conversion
- Seasonal forecast on web traffic indicators: anticipate your strategy and quantify the impact of your online and offline marketing actions, or the impact of external events related to your business sector
- Distribution analyses: go beyond the average and have a better knowledge of the structure of your audience on a certain number of indicators (volume indicators, rebound rate, number of products per order...)
(These topics are not exhaustive)