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Is it best to use a "#" or "?" in front of campaign tracking parameters?

Ariane Hervier

Updated September 06, 2022 13:42

Both of these characters are accepted by our scripts, but from an SEO "duplicate content" standpoint we recommend you use the "#" character so that the search engine doesn't interpret the element.

This way, while our JDKs will interpret the information contained in the URL after the "#" character, the search engine won't.

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