What is the default persistence period, i.e. length of time during which "prior attribution" should apply to a campaign?

Ariane Hervier

Updated March 21, 2022 10:12

Analytics Suite 2

When a user clicks on one of your campaign links and is redirected towards your site, a campaign cookie is deposited on their browser. It is this cookie that allows us to determine how long "prior attribution" should last.

By default, a campaign persists for 30 days, after which the cookie is deleted. However, this can be modified via the Tag Composer interface.

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