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Will the campaign tracking parameters be kept if I use short URLs such as bit.ly?

Ariane Hervier

Updated September 06, 2022 13:14

The campaign tracking parameters (used in URLs to track marketing campaigns (xtor, at_ ...)) will indeed be kept even if you use short URLs.

Tools such as bit.ly only provide a shorter version of a given URL before the redirection. It preserves all the parameters such as a query string or an anchor.

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