Several metrics can be used to obtain such data, the usefulness of which will vary depending on the circumstances:
- Time spent (pages)
This metric measure the cumulated time spent on pages (in seconds)
Formula : Sum of inter-page duration - (bounces pages duration + last pages of the visit duration).
You will find below an example of this calculation:
- Time spent (pages) / page
This metric measure the average time spent on a page per page load (in seconds).
Formula: Cumulated duration of a X page / (Loads of this X page - loads without duration)
The last pages of the visit are excluded as the pages of bounce visits.
You will find below a detailed example of the calculation:
As the last page of the visit is excluded, the calculation is the following one, 478 / 6.