In Piano Analytics, it is possible to automatically retrieve UTM parameters and assign them to properties, so that they can be analysed.
This method uses custom properties and is therefore only available on the Piano Analytics, with a SmartTag at least version 5.23.0.
You will need to add the "Retrieve "utm_" campaign parameters from the URL" setting to your Tag Composer configuration.
The UTM parameters will then naturally be raised within dedicated properties :
- utm_term (utm_term)
- UTM source (utm_source)
- utm_medium (utm_medium)
- utm_content (utm_content)
- utm_campaign (utm_campaign)
Note that these properties will not override the Piano Analytics source assigned by default.