Composer Insights automatically sends the most valuable Composer and VX data into Piano Analytics. In this article, you will be able to review the Data Model structure used to represent and calculate data displayed in Composer Insights.
When thinking about this data, it's important to understand three categories of data within the Data Model:
- Events: Events are the primary data points ingested into Piano Analytics. A pageview or a template firing or a conversion are examples of events (an event, by nature, is a data point associated with a timestamp).
- Properties: An event can have hundreds of pieces of metadata attached to it (for example, think of all the rich device, referrer, and geography data a pageview contains). Each piece of event metadata is a a property.
- Metrics: Piano uses the combination of events, properties, (and other metrics) to calculate out-of-the-box metrics. Examples of metrics include experience conversion rate and lost subscriptions.
Note that all of this data can be combined in numerous ways using Piano Analytics' powerful data manipulation functionality in Data Query. The final table in this section shows the properties connected to each event to help you understand which properties are available for a given event.
Events
Events streamed as a part of Composer Insights implementation:
| Name | Product | Description |
| experience.action | Composer |
Event that specifies the visitor was exposed/targeted by the template/offer. Please note, that only the ShowTemplate or ShowOffer action cards are captured. If a template is shown by the function tp.template.show() within a Run JS action card, it is not taken into account.
|
| experience.interaction | Composer |
Event that specifies the visitor clicked on the template. Piano automatically logs every external link clicked inside our templates. "Close" button clicks are excluded.
|
| composer.conversion | Composer |
Event that specifies the visitor responded to your call-to-action.
As a composer conversion, we understand for example AdBlock disablement, credit redeemed, etc. |
| page.display | Composer and VX |
Event indicating a page has been displayed on-site or on a mobile/App screen. This event is essential to measure traffic correctly and is the origin of the "Page Views" metric.
|
| vx.conversion | VX |
Event that specifies the visitor responded to your call-to-action.
If you’re using Piano VX to show offers, a visitor accepting any term within that offer (by paying, registering, etc.) will automatically register as a conversion. Included are specifically "on-site" events. As a VX conversion, we understand for example payment term converted, free promo redeemed, the voucher purchased, etc. |
| vx.conversion.offsite | VX |
Event that specifies the visitor responded to your call-to-action but it is done in an "off-site" way, for example, by the customer helpdesk.
As a VX offsite conversion, we understand for example payment/registration term conversion done by the customer helpdesk, etc. |
| transaction.refund.offsite | VX |
Event that specifies the previously successful monetary transaction has been refunded. It can be a partial refund, full refund, etc. Refund is done automatically by the system/in an "off-site" way.
|
| subscription.action | VX |
Event that specifies a change in subscription behavior.
The change is done "on-site". For example, a subscription has been upgraded, or a user enabled auto-renewal in My Account, etc. |
| subscription.action.offsite | VX |
Event that specifies a change in subscription behavior.
The change is done "off-site" with the help of the customer helpdesk or automatically by the system, etc. For example, a subscription has been upgraded, or auto-renewal has been updated via the helpdesk. |
Properties
Either native to Piano Analytics’ standard data model and applicable for Composer Insights clients or implemented as a part of Composer Insights implementation:
| Property Key | Property Format | Product | Name | Description |
| browser_id (not visible by the client) | string | Composer | Browser ID | Identifier of a visitor within Composer. Information within the \"event\" scope (several possible values per visit). |
| c1x_brand_relationship | string | Composer | C1x- Brand relationship | Segment definition of visitor from C1x segmentation engine: Registered Users, Gift Recipients, Free Trial Users, Paid Trial users, Subscribers, Churned Users. Segment values are populated only if the segment is used in live Composer experience |
| c1x_checkout_abandonment | string | Composer | C1x- Checkout abandonment | Segment of users that have entered the purchase funnel, but have not completed a transaction: Abandoned checkout in the last 48 hours, Abandoned checkout in the last 7 days, Abandoned checkout in the last 30 days. Segment values are populated only if the segment is used in live Composer experience |
| c1x_expiring_subscribers | string | Composer | C1x- Expiring subscribers | Users who have disabled the automatic renewal of their subscription payment, and who will terminate their subscription upon the subscription end date. Segment values are populated only if the segment is used in live Composer experience |
| c1x_ltc | string | Composer | C1x- LtC | The Likelihood to Cancel segment of subscribers is based on the likelihood they would cancel their subscription. The segment is broken into 10 categories, with 0 as the least likely to cancel and 9 as the most likely to cancel. Segment values are populated when at least one segment value from LtC is used in live Composer experience |
| c1x_lts | string | Composer | C1x- LtS | Segment of users based on the likelihood that they would subscribe to the website. The algorithm analyzes over a hundred different metrics in order to sort non-subscribers on a 0 to 10 scale in terms of likelihood to subscribe, broken into 10 categories, with 0 as the least likely to subscribe and 9 as the most likely to subscribe. Segment values are populated when at least one segment value from LtC is used in live Composer experience |
| c1x_subscription_length | string | Composer | C1x- Subscription Length | Segment of users based on the terms of their subscription. The segments from this category range: Weekly Subscribers, 4-week subscribers, Monthly subscribers, Quarterly subscribers, Bi-annual subscribers, Annual subscribers. Segment values are populated only if the segment is used in live Composer experience |
| c1x_subscription_tenure | string | Composer | C1x- Subscription tenure | Segment of users based on the amount of time they have been actively subscribed to the product. Segment values: First 24 hour subscribers, Week 1 subscribers, Week 2 subscribers, Week 3 subscribers, Week 4 subscribers, Month 1-2 subscribers, Month 3-6 subscribers, Month 6+ subscribers. Segment values are populated only if the segment is used in live Composer experience |
| c1x_visitor_frequency | string | Composer | C1x- User frequency | Segment of visitors based on their visit frequency (number of days with visits): 1 visit day last month, 2 visit days last month, 3-4 visit days last month, 5-9 visit days last month, 10+ visit days last month. Here, “Last month” means “last 30 days” based on the measurement date. Segment values are populated only if the segment is used in live Composer experience |
| c1x_visitor_interest | array string | Composer | C1x- Visitor interest | The User Interest segment category consists of machine learning generated segments based on the types of content users consume, to segment users based on the type of articles they read most often, and how much they read compared to others reading similar types of content. The 29 interest categories are based on the standard industry taxonomy provided by the IAB organization. Segment values are populated only if the segment is used in live Composer experience |
| c1x_visitor_recency | string | Composer | C1x- Visitor recency | Segments of visitors by the time since they last visited the site: Active last 24 hours, Active last 1-2 days, Active last 3-7 days, Active last 8-14 days, Active last 15+ days. Segment values are populated only if the segment is used in live Composer experience |
| card_action | string | Composer | Card action | Type of the card action within a specific Composer experience (\"Show template\", \"Show offer\", \"Show newsletter signup\", \"Show recommendations\", etc.). |
| card_id | string | Composer | Card ID | Identifier of an action card within a specific Composer experience. |
| card_name | string | Composer | Card name | Name of the card within a specific Composer experience. |
| content_author | string | Composer | Content author | The person who writes the article. |
| content_publication_date | Date time | Composer | Content publication date | Article publish date. |
| content_section | String | Composer | Content section | A section is a collection of pages that get defined based on the publisher structure under the content of the article. |
| conversion_id | string | Composer | Conversion ID | Identifier of a conversion. Conversion is a desirable action taken by the visitor. The conversion itself is not a monetary action. |
| experience_execution_id | string | Composer | Experience Execution ID | The internal ID that relates to the concrete execution of the experience |
| experience_exposed | boolean | Composer | Is experience exposed? | Is set to TRUE in case the template/offer is loaded on the page. |
| experience_id | string | Composer | Experience ID | Identifier of the Composer experience. |
| experience_name | string | Composer | Experience name | Name of the Composer experience. |
| experience_version | string | Composer | Experience version | Version of the Composer experience. |
| exp_interaction_type | array string | Composer | Interaction type | Interaction type specifies a visitor's behavior when an element is clicked. Unlike a simple href, which you'd use to create links to external pages, this directive can be used with Piano's custom Angular JS functions. For example, ng-click is commonly used to attach Piano's startCheckout method to the buttons used for selecting terms. |
| global_experience_id | boolean | Composer | Global experience ID | Identifier of the global experience. Global experience allows the client management and creation of cross-app Composer experience(s), so the client is not required to switch between dozens of apps to make changes. |
| global_experience_name | boolean | Composer | Global experience name | Name of the global experience. Global experience allows the client management and creation of cross-app Composer experience(s), so the client is not required to switch between dozens of apps to make changes. |
| has_access | array string | Composer | Has access? | Information about whether the visitor has access to any content. Is set to TRUE if the visitor has gained access to any resources via completion of any term (payment, registration, etc.). |
| meter_card_name | array string | Composer | Meter card name | Name of the pageview meter card within a specific Composer experience. Pageview meter card provides the client with the ability to give visitors a glimpse of the content by allowing a limited number of article views, sessions, or visit days per month. |
| page_card_name | string | Composer | Pages card name | Name of the very first card within a specific Composer experience. Effective pages card determines which web pages on the client site a given experience can fire on. |
| pageview_id | string | Composer | Pageview ID | Identifier of page view. Information within the \"event\" scope (several possible values per visit). |
| publisher_aid | string | Composer | Publisher AID | Identifier of the Piano application. |
| segment_path | array string | Composer | Segment path | Names of the user segment cards within a specific Composer experience in sequence. User segment card provides the client with the ability to target specific audience segments with unique offers and custom experiences. |
| tags_array | array string | Composer | Tags | Freely definable tags for the page, as provided by the publisher. |
| term_offer_id | string | Composer | Offer ID | Identifier of the offer. An offer is a collection of terms. Each offer can combine terms of different types. |
| term_offer_name | string | Composer | Offer name | Name of the offer. An offer is a collection of terms. Each offer can combine terms of different types. |
| template_closable | boolean | Composer | Template closable? | Is set to TRUE in case the close button is shown on the template. Is set to FALSE in case it is not. |
| template_display_mode | string | Composer | Template display mode | Information about whether the display mode of the template is inline or modal. |
| template_id | string | Composer | Template ID | Identifier of the template. Template is what a visitor sees during checkout. |
| template_name | string | Composer | Template name | Name of the template. Template is what a visitor sees during checkout. |
| template_variant_id | string | Composer | Template variant ID | Identifier of the template variant. Template variant is an iteration of the template that inherits all of their HTML/CSS, and allows for changes via content fields. A single template may have none, one, or multiple variants. |
| template_variant_name | string | Composer | Template variant name | Name of the template variant. Template variant is an iteration of the template that inherits all of their HTML/CSS, and allows for changes via content fields. A single template may have none, one, or multiple variants. |
| term_name_v5 | array string | Composer | Term name | Name of the term. Terms are the specifics of the deal you're striking with your audience. They define what a customer is giving you in return for access as well as how long that access lasts. |
| billing_country_code | string | VX | Billing country code | Short code representing the country or dependent area associated with the transaction. Can be empty if taxes are not configured for the application. |
| billing_period | string | VX | Billing period | Information on the duration of the period of a subscription not taking trial into account (1 month, 1 year, etc.). |
| created_via_upgrade | boolean | VX | Created via upgrade? | Is set to TRUE in case the subscription was created upon an upgrade to a different term (e.g. from a monthly to an annual subscription). Is set to FALSE in case there was no upgrade. |
| external_api_source | string | VX | External API source | Is in use for externally verified term conversions/renewals. An external API source specifies a connection to an external database. |
| is_full_refund | boolean | VX | Is full refund? | Is set to FALSE in case the refunded amount is lower than the original amount, in other words, in case of a partial refund. Is set to TRUE in case of a full refund. |
| is_in_trial | boolean | VX | Is in trial? | Is set to TRUE in case the subscription is in a free/paid trial period. Is set to FALSE in case the subscription is out of the trial period, or if there is no trial associated with the subscription. |
| licensee_id | string | VX | Licensee ID | Identifier of the site license. Site licensing allows any users associated with the contract to redeem access to the client´s site by visiting a landing page and registering. The site license has specified a resource to which access is provided, the maximum number of users who can redeem, as well as a landing page/invitation URL for users to follow. |
| next_billing_date | date | VX | Next billing date | Nearest date when the user should be charged to have further access. Is set or changed: on renewal, when the grace period is applied, when a user subscription is prolonged on redemption, etc. |
| next_verification_date | date | VX | Next verification date | Nearest date when the user should be verified to have further access. Is in use for externally verified subscriptions. Is set or changed: on renew, when the grace period is applied, when user subscription is prolonged on redemption, etc. |
| payment_provider | string | VX | Payment provider | Third-party integration that assists to accept a wide range of payment methods and allows the transfer of a transaction from point A to point B safely and securely (Braintree Apple Pay, OBI Credit Card, etc.). |
| pre_refund_transaction_amount | decimal | VX | Pre-refund transaction amount | Original amount paid by the end-user before the refund action. Tax is included. |
| resource_id | string | VX | Resource ID | Identifier of the resource. The resource is used to control access to content the client is gating. A visitor gains access to a resource by subscribing, registering, entering a promo code, etc. |
| resource_name | string | VX | Resource name | Name of the resource. The resource is used to control access to content the client is gating. A visitor gains access to a resource by subscribing, registering, entering a promo code, etc. |
| subscription_action | string | VX | Subscription action | Action that specifies how the behavior of the subscription is changing (Auto-renew enabled, Canceled, Renewed, etc.). |
| subscription_id | string | VX | Subscription ID | Identifier of the subscription. Subscription is an entity created upon conversion on the term type (Payment, External, Gift, etc.). It is an agreement to receive/give something for a specific period of time. |
| subscription_period_number | integer | VX | Subscription period number | Is set to 1 on the subscription creation and is increased by 1 when a subscription is renewed (extended). Is decreased by 1 when access is revoked. |
| term_billing_configuration | string | VX | Term billing configuration | Describes a billing configuration of a term (Subscription / Fixed time period). Applicable for payment terms. |
| trial_duration | string | VX | Trial duration | Information on the duration of the trial period of a subscription (1 week, 1 month, etc.). |
| upgrade_to_subscription_id | string | VX | Upgrade to subscription ID | Identifier of the subscription after the upgrade. |
| upgrade_to_term_id | string | VX | Upgrade to term ID | Identifier of the term after the upgrade. |
Metrics
Either native to Piano Analytics’ standard data model and applicable for Composer Insights clients or implemented as a part of Composer Insights implementation:
| Metric name | Tag | Definition |
| Bounce rate | ATI standard | Ratio between bounces and all visits. |
| Bounces | ATI standard | Number of visits with less than 2 pages (0 or 1, regardless of the number of events). |
| Conversions (pages) | ATI standard | Number of page loads for pages defined as the main goal. |
| Conversion rate | ATI standard | Ratio between the number of visits converted to the main goal and the total number of visits. |
| Conversion rate (user) | ATI standard | Ratio between the number of users who converted to the main goal and the total number of users. Calculation: converted users / users. |
| Converted users | ATI standard | Number of users who have converted to the main goals |
| Conversion rate (visitor) | ATI standard | Ratio between the number of visitors who converted to main goals and the total number of visitors. Calculation: Converted visitors / Visitors. |
| Converted visitors | ATI standard | Number of visitors who converted to the main objective |
| Converted visits | ATI standard | Number of visits that have loaded the main goal page at least once. |
| Conversions | ATI standard | Number of events where goal type is defined |
| Days | ATI standard | Number of days with traffic. |
| Entering visits | ATI standard | Number of visits with at least 2 page loads. |
| Entry rate | ATI standard | Ratio between entering visits (with 2 page views and more) and all page visits. Calculation: Entering visits / Visits. |
| Events | ATI standard | Number of times an event occurred. |
| Events (all) | ATI standard | Number of events counted, including excluded events. |
| Page views | ATI standard | Number of times a page has been loaded. If the analyzed element was not present on a page, the value of this metric will necessarily be 0. This metric has an Event scope and should not be confused with the "Pages Views (visits)" metric (which gives all the pages viewed during a visit, without relation to the analyzed page) |
| Page views / visit | ATI standard | Average number of page loads that occur during a visit. Calculation: page views / visits |
| Time spent | ATI standard | Total time spent on site. This metric is expressed in milliseconds. |
| Time spent (pages) | ATI standard | Cumulative time spent on pages. Calculation: Sum of inter-pages durations. Excludes bounced visit pages and last visit pages. This metric is expressed in seconds. |
| Time spent / event | ATI standard | Average time spent between events. Calculation: Time spent / number of events with duration |
| Time spent (page) / page | ATI standard | Time spent on the same page on average per page. Calculation: Cumulation of the durations of a page P / Loads of this page P (with duration). Excludes bounced visit pages and last visit pages. This metric has a Page range and is expressed in seconds. |
| Time spent / user | ATI standard | Average time spent on the site by users (visitors who have been identified). |
| Time spent / user (pages) | ATI standard | Average time spent on the site by visitors (those who have made at least 2 page loads within a visit). |
| Time spent / visitor | ATI standard | Average time spent on the site by visitors (those who have made at least 1 visit). |
| Time spent / visitor (pages) | ATI standard | Average time spent on the site by visitors (those who have made at least 2 page loads within a visit). |
| Time spent / visit | ATI standard | Average duration of visits to the site. Calculation: cumulative time spent / visits with duration. This metric has a Visit range and is expressed in milliseconds. |
| Time spent / visit (pages) | ATI standard | Average duration of visits to the site. Calculation: cumulative time spent / visits with duration. Visits without duration are excluded from this calculation. This metric has a Visit range and is expressed in seconds. |
| Visitors | ATI standard | Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distincts on the period. |
| Users | ATI standard | Number of users (identified visitors). These users are quite distinct over the period. |
| Visits | ATI standard | A visit is defined as a set of events that occurred on your site ("onsite" event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends. |
| Visits / user | ATI standard | Average number of visits per user (identified visitors). |
| Visits / visitor | ATI standard | Average number of visits per visitor. |
| Average exposure (page) | Composer | Average number of experience exposure events per page views (with exposure). Calculation: Experience exposures / Page views with exposure. |
| Average exposure (visitor) | Composer | Average number of experience exposure events per experience exposed visitors. Calculation: Experience exposures / Experience exposed visitors. |
| Experience action visitors | Composer | Total number of visitors with at least one experience action (execution & exposure). Calculation: All distinct visitors have experience.action event. |
| Experience actions | Composer | Total number of experience action events (execution & exposure). Calculation: Count the number of experience.action events. |
| Experience actions / visitor | Composer | Average number of experience.action events (executions & exposures) per experience targeted visitor. Calculation: Experience actions / Experience action visitors. |
| Experience adblock disabled visitors | Composer | Total number of visitors with at least one experience Adblock disablement for all terms. Calculation: All distinct visitors have composer.conversion event with Goal type "Adblock disabled" and Experience ID assigned. |
| Experience completion rate (visitor) | Composer | Overall experience completion rate calculated on visitor level. Calculation: Experience converted visitors / Experience interaction visitors. |
| Experience conversion rate (visitor) | Composer | Overall experience conversion rate (for all terms) calculated on visitor level. Calculation: Experience converted visitors / Experience exposed visitors. |
| Experience conversions | Composer | Total number of experience conversion events for all terms. Calculation: Count the number of vx.conversion and composer.conversion events with Experience ID assigned. |
| Experience converted visitors | Composer | Number of visitors with at least one experience conversion for all terms. Calculation: All distinct visitors having composer.conversion or vx.conversion event with Experience ID assigned. |
| Experience CTR | Composer | Average number of experience interaction events (template & offer clicks except "close button" clicks) and experience exposure events. Calculation: Experience interactions / Experience Exposures. |
| Experience CTR (visitor) | Composer | Overall click-through rate calculated on visitor level. Calculation: Experience interaction visitors / Experience exposed visitors. |
| Experience custom converted visitors | Composer | Total number of visitors with at least one experience custom conversion for all terms. Calculation: All distinct visitors having or vx.conversion event with Goal type "Custom term converted" and Experience ID assigned. |
| Experience exposed visitors | Composer | Total number of visitors with at least one experience exposure. Calculation: All distinct visitors have experience.action event with property "Is experience exposed?" set to TRUE. |
| Experience exposures | Composer | Total number of experience exposure events. Calculation: Count the number of experience.action events with property "Is experience exposed?" set to TRUE. |
| Experience interaction visitors | Composer | Total number of visitors with at least one experience interaction (template & offer click except for "close button" click). Calculation: All distinct visitors have experience.interaction event |
| Experience interactions | Composer | Total number of experience interaction events (template & offer clicks except "close button" clicks). Calculation: Count the number of experience.interaction events |
| Experience payment converted visitors | Composer | Total number of visitors with at least one experience payment conversion for all terms. Calculation: All distinct visitors having vx.conversion event with Goal type "Payment term converted" and Experience ID assigned. |
| Experience registration converted visitors | Composer | Total number of visitors with at least one experience registration conversion for all terms. Calculation: All distinct visitors having vx.conversion event with Goal type "Registration term converted" and Experience ID assigned. |
| Experience turnover | Composer | Sum of all amounts associated with experience conversion event paid by visitors. Calculation: Sum of all values for the property "Amount (incl. tax)" for composer.conversion and vx.conversion event with Experience ID assigned. |
| Experience turnover / visitor | Composer | Average amount associated with experience conversion event paid by the visitor. Calculation: Experience turnover / Experience converted visitors. |
| Canceled subscriptions | VX | Number of subscriptions that were lost due to cancellation by the owner or admin. The associated access was revoked immediately. Calculation: Distinct subscription IDs for subscription.action event (onsite and offsite) with property "Subscription action" = "Canceled". |
| Complete subscription upgrades | VX | Number of successfully completed subscription upgrades. Calculation: Distinct subscription IDs for subscription.action event (onsite and offsite) with property "Subscription action" = "Upgrade completed". |
| Expired subscriptions | VX | Number of subscriptions that were lost because the auto-renew had been disabled prior to the renewal billing attempt, or due to an unsuccessful external verification attempt. Calculation: Distinct subscription IDs for subscription.action event (onsite and offsite) with property "Subscription action" = "Expired". |
| Failed subscription renewals | VX | Number of subscriptions that were lost due to a failed renewal attempt. No further renewal attempt will be performed. Calculation: Distinct subscription IDs for subscription.action event (onsite and offsite) with property "Subscription action" = "Renewal failed, will not retry". |
| Failed subscription upgrades | VX | Number of subscriptions that were lost due to a failed subscription upgrade. Calculation: Distinct subscription IDs for subscription.action event (onsite and offsite) with property "Subscription action" = "Upgrade failed". |
| Lost subscriptions | VX | Number of lost subscriptions (excl. successfully performed upgrades). Calculation: Distinct subscription IDs for subscription.action event (onsite and offsite) with property "Subscription action" = "Canceled"/"Expired"/"Renewal failed, will not retry"/"Upgrade failed". |
| Net new subscriptions | VX | Difference between new and lost subscriptions. Calculation: New subscriptions - Lost subscriptions. |
| New subscriptions | VX | Number of new subscriptions (excl. those created via upgrade). Calculation: Distinct subscription IDs for vx.conversion event (onsite and offsite) with property "Created via upgrade?" = FALSE. |
| New VX turnover | VX | Amount of money obtained from successful monetary transactions associated with a conversion. Calculation: Sum of all values for the property "Amount (incl. tax)" for vx.conversion event (onsite and offsite). |
| Refunded VX turnover | VX | Amount of money refunded on previously successful monetary transactions. Calculation: Sum of all values for the property "Amount (incl. tax)" for transaction.refund.offsite event. |
| Refund VX ratio | VX | Average percentage of a refund. Calculation: Sum of all values for the property "Amount (incl. tax)" for transaction.refund.offsite event / Sum of all values for the property "Pre-refund transaction amount" for transaction.refund.offsite event. |
| Refunds | VX | Number of refunded monetary transactions. Calculation: Count the number of transaction.refund.offsite events. |
| Renewal VX turnover | VX | Amount of money obtained from successful monetary transactions associated with renewal. Calculation: Sum of all values for the property "Amount (incl. tax)" for subscription.action event (onsite and offsite) with "Subscription action" = "Renewed". |
| Renewed subscriptions | VX | Number of subscriptions renewed into their next billing period. Calculation: Distinct subscription IDs for subscription.action event (onsite and offsite) with property "Subscription action" = "Renewed". |
| Successful transactions | VX | Number of successful monetary transactions. Calculation: Distinct "Transaction ID" assigned to the events vx.conversion and subscription.action (onsite and offsite). |
| VX turnover | VX | Amount of money obtained from successful monetary transactions. Calculation: Sum of all values for the property "Amount (incl. tax)" for the events vx.conversion and subscription.action (onsite and offsite). |
Events with Properties
Matrix of events with their corresponding properties:
| Property name | Tag |
page. display |
experience. action |
experience. interaction |
composer. conversion |
vx. conversion |
vx. conversion. offsite |
transaction. refund. offsite |
subscription. action |
subscription. action. offsite |
| Event | Audience | X | X | X | X | X | X | X | X | X |
| Event timestamp | Audience | X | X | X | X | X | X | X | X | X |
| Event timestamp (UTC) | Audience | X | X | X | X | X | X | X | X | X |
| Site | Audience | X | X | X | X | X | X | X | X | X |
| User ID | Audience | X | X | X | X | X | X | X | X | X |
| Visit ID | Audience | X | X | X | X | X | X | |||
| Transaction ID | E-commerce | X | X | X | X | X | ||||
| Transaction status | E-commerce | X | X | X | X | X | ||||
| Goal type | E-commerce | X | X | X | ||||||
| Amount (incl. tax) | E-commerce | X | X | X | X | X | ||||
| Amount (excl. tax) | E-commerce | X | X | X | X | X | ||||
| Collection currency | E-commerce | X | X | X | X | X | ||||
| Payment method | E-commerce | X | X | X | X | X | ||||
| City | Geolocation | X | X | X | X | X | X | |||
| Continent | Geolocation | X | X | X | X | X | X | |||
| Country | Geolocation | X | X | X | X | X | X | |||
| Latitude | Geolocation | X | X | X | X | X | X | |||
| Longitude | Geolocation | X | X | X | X | X | X | |||
| Sub-region | Geolocation | X | X | X | X | X | X | |||
| Region | Geolocation | X | X | X | X | X | X | |||
| Page | Pages | X | X | X | X | X | X | |||
| Content Author | Composer | X | X | X | X | X | X | |||
| Content Publication Date | Composer | X | X | X | X | X | X | |||
| Content Section | Composer | X | X | X | X | X | X | |||
| Tags Array | Composer | X | X | X | X | X | X | |||
| UTM Campaign | Sources | X | X | X | X | X | X | |||
| UTM Content | Sources | X | X | X | X | X | X | |||
| UTM Medium | Sources | X | X | X | X | X | X | |||
| UTM Source | Sources | X | X | X | X | X | X | |||
| UTM Term | Sources | X | X | X | X | X | X | |||
| Browser | Technology | X | X | X | X | X | X | |||
| Cookie accepted? | Technology | X | X | X | X | X | X | |||
| Browser - Group | Technology | X | X | X | X | X | X | |||
| Browser - Version | Technology | X | X | X | X | X | X | |||
| ISP | Technology | X | X | X | X | X | X | |||
| Connection organisation | Technology | X | X | X | X | X | X | |||
| Device - Brand | Technology | X | X | X | X | X | X | |||
| Device - Marketing name | Technology | X | X | X | X | X | X | |||
| Device - Technical name | Technology | X | X | X | X | X | X | |||
| OS | Technology | X | X | X | X | X | X | |||
| OS - Group | Technology | X | X | X | X | X | X | |||
| OS version | Technology | X | X | X | X | X | X | |||
| Cumulated conversions (user) | User | X | X | X | X | X | X | X | X | X |
| Cumulated days (user) | User | X | X | X | X | X | X | X | X | X |
| Cumulated time spent (user) | User | X | X | X | X | X | X | X | X | X |
| Cumulated page views (user) | User | X | X | X | X | X | X | X | X | X |
| Cumulated order value (user) | User | X | X | X | X | X | X | X | X | X |
| Cumulated visits (user) | User | X | X | X | X | X | X | X | X | X |
| User frequency | User | X | X | X | X | X | X | X | X | X |
| First campaign (user) | User | X | X | X | X | X | X | X | X | X |
| First access date (user) | User | X | X | X | X | X | X | X | X | X |
| First source (user) | User | X | X | X | X | X | X | X | X | X |
| Last access date (user) | User | X | X | X | X | X | X | X | X | X |
| Browser ID | Composer | X | X | X | X | X | X | |||
| C1x- Brand relationship | Composer | X | ||||||||
| C1x- Checkout abandonment | Composer | X | ||||||||
| C1x- Expiring subscribers | Composer | X | ||||||||
| C1x- LTc | Composer | X | ||||||||
| C1x- LTs | Composer | X | ||||||||
| C1x- Subscription Length | Composer | X | ||||||||
| C1x- Subscription tenure | Composer | X | ||||||||
| C1x- User frequency | Composer | X | ||||||||
| C1x- Visitor interest | Composer | X | ||||||||
| C1x- Visitor recency | Composer | X | ||||||||
| Card ID | Composer | X | X | X | X | |||||
| Card name | Composer | X | X | X | X | |||||
| Card action | Composer | X | X | X | X | |||||
| Experience ID | Composer | X | X | X | X | |||||
| Experience name | Composer | X | X | X | X | |||||
| Experience version | Composer | X | X | X | X | |||||
| Has access | Composer | X | ||||||||
| Interaction type | Composer | X | ||||||||
| Is experience exposed? | Composer | X | ||||||||
| Meter card name | Composer | X | X | X | X | |||||
| Offer ID | Composer | X | X | X | X | |||||
| Offer name | Composer | X | X | X | X | |||||
| Pages card name | Composer | X | X | X | X | |||||
| Pageview ID | Composer | X | X | X | X | X | X | |||
| Publisher AID | Composer | X | X | X | X | X | X | X | X | X |
| Segment path | Composer | X | X | X | X | |||||
| Template closable? | Composer | X | X | X | X | |||||
| Template display mode | Composer | X | X | X | X | |||||
| Template ID | Composer | X | X | X | X | |||||
| Template name | Composer | X | X | X | X | |||||
| Template variant ID | Composer | X | X | X | X | |||||
| Template variant name | Composer | X | X | X | X | |||||
| Term name | Composer | X | X | X | X | X | X | X | X | |
| Billing country code | VX | X | X | X | X | X | ||||
| Billing period | VX | X | X | X | X | |||||
| Created via upgrade? | VX | X | X | |||||||
| External API source | VX | X | X | X | X | |||||
| Is full refund? | VX | X | ||||||||
| Is in trial? | VX | X | X | X | X | |||||
| Licensee ID | VX | X | X | X | X | |||||
| Next billing date | VX | X | X | X | X | |||||
| Next verification date | VX | X | X | X | X | |||||
| Payment provider | VX | X | X | X | X | X | ||||
| Pre-refund transaction amount | VX | X | ||||||||
| Resource ID | VX | X | X | X | X | X | ||||
| Resource name | VX | X | X | X | X | X | ||||
| Subscription action | VX | X | X | X | X | |||||
| Subscription ID | VX | X | X | X | X | |||||
| Subscription period number | VX | X | X | X | X | |||||
| Term billing configuration | VX | X | X | X | X | |||||
| Trial duration | VX | X | X | X | X | |||||
| Upgrade to subscription ID | VX | X | X | |||||||
| Upgrade to term ID | VX | X | X |